AI video & creative for ecommerce brands

Good products deserve Extra Sauce.

Creative strategy, AI video and static creative for ecommerce brands. Ongoing AI creative retainers start at USD 1,000 per month.

Watch the work Start a project
Three iced drinks labelled milk, tonic and water, with +3 above each glass and a 1:3 ratio badge below.

Murk Pour decisions

Stylised product film · 4:5 · 0:12

Studio demo

Selected work / Extra Sauce

Studio demos for fictional products.
Client work is kept private under NDA.

Explore all work ↗

PROJECTS

Fresh from the studio.
16 pieces / 4 formats

The thinking

One product. Three ways in.

The same product can tell different stories. Here is how we turn a communication challenge into distinct creative directions.

The brief

Studio demo

Wend 28L Weekender

A soft-structured weekender sold online. Shoppers can’t pick it up, so “28 litres” has to do a lot of work.

Illustrative set for a fictional product. Not a client project.

The Wend weekender open flat with six numbered items packed inside: laptop, tees, rolled trousers, trainers, wash bag and charger.
01Show the utilityPoster frame unavailable

01 Buyer question

Will it actually fit a weekend?

The problem
“28 litres” is abstract. People can’t picture capacity from a number.
The angle
Show exactly what fits, item by item, with a running count.
The hook

28 litres. Let’s be specific.

What changed

The number becomes a list a buyer can check against their own weekend.

  1. 0:00Bag opens. Title: 28 litres. Let’s be specific.
  2. 0:01Laptop drops in. 01 laptop 14"
  3. 0:03Tees, trousers, trainers follow. 02–04
  4. 0:06Wash bag, charger. 05–06
  5. 0:08Zip closes. 55 × 35 × 20 cm
See the full project3 illustrated films, 10s each

02 Buyer question

Is this a work bag or a weekend bag?

The problem
Buyers file it as one or the other, and most already own one of each.
The angle
It’s one bag for both. Follow it from a Tuesday commute to a Saturday away.
The hook

tuesday vs saturday. same bag.

What changed

The bag stops competing with a work bag and starts replacing two.

  1. 0:00Caption: tuesday vs saturday. same bag.
  2. 0:01tue 8:12am - train seat. laptop, lunch, gym kit
  3. 0:04fri 6:04pm - sleeve unzips, weekend swaps in
  4. 0:06sat 10:30am - coast. different plans, same bag
  5. 0:08End card
See the full project3 illustrated films, 10s each

03 Buyer question

How is it organised inside?

The problem
Product photos show the outside. The organisation is invisible until it arrives.
The angle
An exploded view of the fictional bag’s illustrated construction.
The hook

Four zones. Zero rummaging.

What changed

The inside of the bag becomes a reason to choose it, not a surprise after delivery.

  1. 0:00Closed bag settles. Four zones. Zero rummaging.
  2. 0:011 Padded laptop sleeve, fits 14"
  3. 0:032 Clamshell main compartment
  4. 0:043 Ventilated shoe tunnel
  5. 0:064 Quick-grab front pocket
  6. 0:08Layers reassemble. End card
See the full project3 illustrated films, 10s each

What we make

From the angle to the final cut.

Strategy, production and purposeful variations, shaped around your product and brief.

Creative research & strategy

We study the product, audience questions and existing creative, then develop angles, hooks, scripts and visual directions.

Includes

  • Product research
  • Customer questions
  • Competitor creative review
  • Concepts
  • Scripts
  • Storyboards
Illustrative development page from the Murk concept: three openings considered, one chosen. Studio demo

AI video production

We turn approved ideas into product demonstrations, UGC-style creative, animated concepts and stylised product films.

Includes

  • Generation
  • Creative direction
  • Editing
  • Sound, where it’s in scope
A dark grey laptop on a Perch Fold aluminium stand tilted to 25° on a kitchen counter, with sage tiles, a yellow pendant lamp, lemons and the label “Counter 25°”.
Discuss a similar project

Cuts from the film

  1. Cut 1: Hook: a flat slab and a deadpan line, “This is a laptop stand.” Its thinness is the surprise.

  2. Cut 2: Third room, steepest angle. Desk, counter and sofa each get their own setting, so the fold is the demonstration.

  3. Cut 3: The fold into a tote answers portability without a voiceover.

Perch Desk to sofa in one fold

Animation · 16:9 · 0:12Studio demo
See the full project

Statics & creative variations

We build supporting image ads and meaningful variations around the selected creative direction and agreed placements.

Includes

  • Alternate openings
  • Message variations
  • Supporting statics
  • Placement adaptations
  1. A lit amber-glass candle with the line “Fig, cedar, and the quiet part of Sunday.”

    Opening A 1:1

    Leads with the mood of the scent.

  2. A close crop of the Smoulder No. 7 label with a short imperative headline.

    Opening B 1:1

    A label close-up and a direct line.

  3. The candle with its wooden lid off, beside three product facts.

    Message variation 4:5

    Same look, carrying the practical facts.

  4. A vertical story version of the campaign with text inside the safe zone.

    Placement 9:16

    Rebuilt for 9:16 safe zones, not cropped.

Smoulder Fig & Cedar launch statics

Static campaign · 4 images · 1:1, 4:5, 9:16Studio demo
Constant
type, palette, product
Varies
the line, the message, the placement

Have a product and a rough idea of the formats?

Tell us what you need

How we work

Here’s how we make it.

A clear direction, agreed review points and a defined set of deliverables.

Review step

Product & brand review

AI output needs human review and creative direction.

  1. Stage 1: Understand the product

    We gather product information, brand assets, audience context, previous creative and approved claims.

    Your part:

    Share the brief and source material.

  2. Stage 2: Develop the concepts

    We propose angles, scripts and visual direction for each idea.

    Your part:

    Approve the selected direction before production.

    Approval point

  3. Stage 3: Produce and refine

    We create the work and review it against the approved concept.

    Your part:

    Give consolidated feedback at the agreed stages.

    Review point

  4. Stage 4: Prepare the delivery

    We complete product and brand checks, agreed revisions and the requested exports.

    Your part:

    Confirm final approvals.

    Approval point

The studio

The thinking behind the sauce.

Studio demoIllustrative development material for fictional products, not a studio photograph.

AI is part of the production. The research, decisions and creative direction are ours.

Extra Sauce is a creative studio, not a software tool. We start with the product and the questions buyers ask about it, then research the angle, write the scripts and set the creative direction. AI tools produce footage and imagery within that direction. We edit, review the output against the product and brand, and refine it at the agreed review points.

Who does what

Research & angles
Studio
Concepts & scripts
Studio
Creative direction
Studio
Footage & imagery
AI tools, studio-directed
Edit & product review
Studio
About the studio

Questions

Before we get cooking.

The practical answers a portfolio can’t give you. If yours isn’t here, ask us.

Email the studio

hello@extrasauce.studio

Start a project

Creative strategy, scripts and storyboards, AI product video, UGC-style creative, animation, static ads and creative variations. These are part of the final creative output, scoped to your needs.

Our focus is an ongoing AI creative retainer, starting at USD 1,000 per month. This is a monthly commitment, not a one-off project price.

A trial can be discussed before an ongoing retainer. It is a path to a retainer of at least USD 1,000 per month, not a separate low-budget or standalone one-off option. Trial scope and terms are discussed individually.

This enquiry route is for AI creatives, not physical studio shoots or studio-only production.

The samples are Studio demos featuring fictional products. They are not client commissions or endorsements. Client work is kept private under NDA. The samples shown are code-rendered demonstrations, not evidence of AI production.

Your product link, the AI creative you need, your monthly budget and any timing you have in mind. Please do not send sensitive information or confidential assets in the initial enquiry.

Work with us

Got a product? Let’s give it Extra Sauce.

Tell us what you’re making, what you need and where you want to take the creative.

Start a project

Or email the studio

hello@extrasauce.studio