TidalSparkling Yuzu
Ever had yuzu?
Studio demo. A stylised product film that explains an unfamiliar flavour with two fruits everyone already knows.
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- Format
- Stylised product film4:5 portrait
- Duration
- 12 seconds0:12
- Demo assets
- 12s illustrated film, 4:5
- 3 supporting still frames
- Demonstration format
- Code-rendered animation
The creative question
How do you get someone to try a flavour they can’t imagine?
Who it's for
Shoppers who happily buy lemon or grapefruit drinks, but skip yuzu because they don’t know what they would be getting.
The idea and the hook
Describe the taste with fruit people already know: sharp like lemon, floral like grapefruit, softer than both.
The can drops into a bucket of ice under the line “Ever had yuzu?”
The demo creative approach
The can lands in ice and cracks open, the question “What does yuzu even taste like?” rises over it, and the camera dives into the drink. A flavour scale answers it: lemon at one end, grapefruit at the other and a yuzu split open between them. The end card pairs the can with a poured glass.
Development
Three frames that carried the decisions, in the order they appear in the film.
-
The question appears in the buyer’s own words over the opened can, just before the camera dives in. -
The scale places yuzu between two familiar fruits, and its curve dips at the marker to say “softer”. -
The end card adds a poured glass with a yuzu wheel, so the last frame shows the drink, not just the can.
Disclosure
Who the work was made for and how it was produced are separate facts, so we state them separately.
- Relationship
- Studio demo
An illustrative creative concept for a fictional product, not client work or a brand commission. Client work is kept private under NDA.
- Production
Code-rendered animation for a fictional product demonstration.
Same question, different product?
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Attaches as a reference
Tidal · Ever had yuzu?