LoamSelf-Watering Planter
Water it on Sunday
Studio demo. A cutaway animation that explains the mechanism part by part, then runs a week to show the routine.
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- Format
- Animated explainer1:1 square
- Duration
- 10 seconds0:10
- Demo assets
- 10s illustrated film, 1:1
- 3 supporting still frames
- Demonstration format
- Code-rendered animation
The creative question
How does a self-watering pot actually work?
Who it's for
Plant buyers who hear “self-watering” as a gimmick, because they can’t see what is inside the pot.
The idea and the hook
Show the mechanism plainly, then run a week on a ticker: the level drops, and you refill on Sunday.
A pilea unfolds over the pot as “Water it on Sunday.” lands, with “Sunday.” circled.
The demo creative approach
The pot splits into a hatched cross-section, and each part gets one plain caption and label: the reservoir fills, the cotton wick darkens as it draws water up, and a lens shows the float. A Monday-to-Sunday ticker then lowers the water until a watering can refills it. The labels name parts, not results.
Development
Three frames that carried the decisions, in the order they appear in the film.
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Hook: the routine comes first, with “Sunday.” circled like a date on a calendar. -
One part per caption. The reservoir label steps back as the wick’s arrives, so there is one new thing to read. -
The shell closes for the end card, and the float window now shows a full reservoir.
Disclosure
Who the work was made for and how it was produced are separate facts, so we state them separately.
- Relationship
- Studio demo
An illustrative creative concept for a fictional product, not client work or a brand commission. Client work is kept private under NDA.
- Production
Code-rendered animation for a fictional product demonstration.
Same question, different product?
Start an enquiry with Water it on Sunday attached as a reference. You can remove it at any point. It gives us context for the conversation; it isn't a promise to recreate this piece.
Attaches as a reference
Loam · Water it on Sunday