StratumRunner 01
Four layers, one stride
Studio demo. An exploded-view animation that turns the sole stack into the story.
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- Format
- Animation1:1 square
- Duration
- 10 seconds0:10
- Demo assets
- 10s illustrated film, 1:1
- 3 supporting still frames
- Demonstration format
- Code-rendered animation
The creative question
What makes this trainer different from the pair someone already owns?
Who it's for
Runners who compare shoes by feel, and can’t feel anything through a product page.
The idea and the hook
Show the build. Each layer gets a moment and a plain label.
The shoe lands and compresses under the line “What’s under your foot?”
The demo creative approach
We based the sequence on the product’s construction, separating outsole, plate, foam and upper one at a time so each label lands on its own beat. The layers snap back together before the end card, so the last image is the finished shoe.
Development
Three frames that carried the decisions, in the order they appear in the film.
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Hook: the shoe lands under “What’s under your foot?”, so the sole is the subject from the first frame. -
The cross-section draws each layer’s thickness and density, turning “feel” into something a buyer can see. -
The layers snap back before the end card, so the last image is the finished shoe, not the diagram.
Disclosure
Who the work was made for and how it was produced are separate facts, so we state them separately.
- Relationship
- Studio demo
An illustrative creative concept for a fictional product, not client work or a brand commission. Client work is kept private under NDA.
- Production
Code-rendered animation for a fictional product demonstration.
Same question, different product?
Start an enquiry with Four layers, one stride attached as a reference. You can remove it at any point. It gives us context for the conversation; it isn't a promise to recreate this piece.
Attaches as a reference
Stratum · Four layers, one stride