PerchFold Laptop Stand
Desk to sofa in one fold
Studio demo. A landscape animation that shows one stand working in three places, and how flat it folds afterwards.
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- Format
- Animation16:9 landscape
- Duration
- 12 seconds0:12
- Demo assets
- 12s illustrated film, 16:9
- 3 supporting still frames
- Demonstration format
- Code-rendered animation
The creative question
Will a laptop stand work where people actually work?
Who it's for
Remote workers who move between a desk, the kitchen and the sofa, and assume a stand only belongs on a desk.
The idea and the hook
One stand, three places. The fold is the product demonstration.
A flat aluminium slab slides in with the line “This is a laptop stand.”
The demo creative approach
We wrote the film around the fold itself: the stand opens on the desk, then the camera travels to a counter and a sofa, each with its own angle. A clean flat-vector world keeps attention on the hinge, and the closing fold into a tote answers the portability question without a voiceover.
Development
Three frames that carried the decisions, in the order they appear in the film.
-
Hook: a flat slab and a deadpan line, “This is a laptop stand.” Its thinness is the surprise. -
Third room, steepest angle. Desk, counter and sofa each get their own setting, so the fold is the demonstration. -
The fold into a tote answers portability without a voiceover.
Disclosure
Who the work was made for and how it was produced are separate facts, so we state them separately.
- Relationship
- Studio demo
An illustrative creative concept for a fictional product, not client work or a brand commission. Client work is kept private under NDA.
- Production
Code-rendered animation for a fictional product demonstration.
Same question, different product?
Start an enquiry with Desk to sofa in one fold attached as a reference. You can remove it at any point. It gives us context for the conversation; it isn't a promise to recreate this piece.
Attaches as a reference
Perch · Desk to sofa in one fold