DewlabBarrier Serum
Supporting statics
Studio demo. Three statics that carry the UGC-style video’s answers into image placements.
- Format
- Static set1:1, 4:5, 9:16
- Images
- 3 in the family
- Demo assets
- 3 illustrated static demonstrations
- Demonstration format
- Code-rendered images
The creative question
How do the video’s answers work without motion?
Who it's for
The same skincare shoppers, met in feeds and placements where a static performs the job.
The idea and the hook
One answer per static, in the same visual language as the video.
“Light, not sticky.”
The demo creative approach
Each static takes one of the three questions from the video and answers it in a single line with one supporting visual, so the set reads as a family. The type, palette and caption style carry over from the video, so someone who has seen one recognises the other. Each image is composed for its own placement: the routine answer needs height, so it takes 4:5, and the story version is rebuilt for its placement.
The variation family
Each image is built for its placement, not cropped from another. Select any one to see it full size.
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Opening, 1:1
Answers texture first, because it’s the first thing people ask.
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Message variation, 4:5
The taller format gives the routine order room to read top to bottom.
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Placement, 9:16
Rebuilt for 9:16 safe zones, not cropped from the square.
Disclosure
Who the work was made for and how it was produced are separate facts, so we state them separately.
- Relationship
- Studio demo
An illustrative creative concept for a fictional product, not client work or a brand commission. Client work is kept private under NDA.
- Production
Code-rendered images for a fictional product demonstration.
Same question, different product?
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Dewlab · Supporting statics