The studio

The thinking behind the sauce.

Extra Sauce is a creative studio for ecommerce brands. We combine product research, creative strategy and AI production to develop video and static advertising content.

Studio demo - Illustrative development material for fictional products, not a studio photograph.

Composed from development material for two directions of the Wend studio conceptStudio demo

Principles in practice

Three rules, shown in the work.

Each principle comes with an example from studio development material, so you can see the decision, not just the word.

  1. 1. Start with the product.

    Understand the source material and the question the creative needs to answer.

    In practice

    Before any concept, we read the product page, the packaging and the questions buyers ask. For the Wend weekender the question was capacity: “28 litres” means little to someone who can’t pick the bag up. So the film opens on the number, then counts illustrated items in.

    Frame 01: an empty, open olive weekender under the line “28 litres. Let’s be specific.”
    Frame 02: a laptop, folded tees and two pairs of trousers counted into the bag, captioned “03, 2 trousers”.
    Wend 28L Weekender, “Show the utility”. The opening states the capacity; the next frames count it out, item by item. Studio demoSee the project

  2. 2. Give every concept a reason.

    Explain the angle and the intended communication before choosing the production treatment.

    In practice

    Each concept gets a written angle before it gets a format. For Murk the angle was “make the ratio the hero”, so the treatment had to show one part concentrate working with three different mixers in a single glance.

    Three glasses of Murk mixed with milk, tonic and water under a 1:3 badge, each labelled “+ 3 parts”.
    Angle
    Make the ratio the hero.
    Reasoning
    One part Murk, three parts anything turns “concentrate” into a simple, flexible habit.
    Treatment
    Stylised product film · 4:5
    Murk Cold Brew, the ratio frame. The angle set the composition: one ratio, three glasses. Studio demoSee the project

  3. 3. Direct, review, refine.

    Use human judgement to shape the output and review product and brand accuracy.

    In practice

    The demonstration review considers: packaging, logos, proportions, colours, product behaviour, and spoken and on-screen claims. Anything that drifts is directed again or corrected in the edit.

    The Murk hook frame: the bottle under the line “Pour decisions.” Four numbered review points are marked on it.

    Review points on this frame

    1. On-screen line matches the approved script
    2. Cap and bottle proportions
    3. Liquid colour consistent across frames
    4. Label text and logo legible
    Illustrative review markup on the Murk hook frame. Studio demoSee the project

Working together

Ongoing creative. A clear starting point.

AI creative retainers start at USD 1,000 per month. A trial can be discussed before the retainer; its scope and terms are agreed individually.

Ongoing AI creative retainer

Starts with
A product and an ongoing AI creative need.
Planning
At least USD 1,000 per month, with scope agreed around your needs.
Relationship
An ongoing retainer, not a standalone one-off project.
Often suits
Brands that need strategy, scripts, storyboards, video, animation, statics and variations.

Trial before a retainer

Starts with
The same ongoing AI creative need and monthly budget.
Planning
Trial scope and terms discussed individually.
Relationship
A possible first step towards the retainer, not a separate low-ticket offer.
Often suits
Brands considering an ongoing retainer of at least USD 1,000 per month.

Scope

From strategy to finished AI creative.

Creative strategy, scripts and storyboards, AI product video, UGC-style creative, animation, statics and variations are part of the final creative output.

Confirmed scope

  • Creative strategyProduct research, angles, concepts, scripts and visual direction.
  • Content productionAI video, statics and the variations agreed for your placements.

Not part of the service

  • Physical studio shoots
  • Studio-only production
  • Standalone one-off enquiries through this route

Next step

Tell us about your product.

Share the product, the work you need and an approximate creative budget. We’ll use the brief to assess fit and plan the next conversation.

Start a project

Or email the studio

hello@extrasauce.studio