PipKids’ Bottle
Made for small hands
Studio demo. An illustrated, parent’s-eye sequence that shows three features of a fictional kids’ bottle.
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- Format
- UGC-style9:16 portrait
- Duration
- 10 seconds0:10
- Demo assets
- 10s illustrated film, 9:16
- 3 supporting still frames
- Demonstration format
- Code-rendered animation
The creative question
Can my kid actually use this on their own?
Who it's for
Parents shopping from a packshot, which can’t show how the lid opens, so they assume it needs an adult’s hands.
The idea and the hook
Film it the way a parent would, at kid scale, and let native captions count the features off.
“3 things that make this easy for small hands” as a small hand reaches for the lid.
The demo creative approach
Each feature gets one numbered caption and one action: a thumb pops the lid, a finger clicks it shut over the folding straw, and a name card slides into the slot. Whip pans and a punch-in keep the phone-video feel. No faces appear, and the piece makes no claims about leaks or safety.
Development
Three frames that carried the decisions, in the order they appear in the film.
-
Hook: a handheld wide shot of the kitchen table. It reads like a parent’s phone video, not a packshot. -
Feature two. The straw shows through the clear lid as it shuts, and a “click!” sticker carries the sound for muted viewers. -
The name card stays in for the end card, so the bottle finishes as the child’s own.
Disclosure
Who the work was made for and how it was produced are separate facts, so we state them separately.
- Relationship
- Studio demo
An illustrative creative concept for a fictional product, not client work or a brand commission. Client work is kept private under NDA.
- Production
Code-rendered animation for a fictional product demonstration.
Same question, different product?
Start an enquiry with Made for small hands attached as a reference. You can remove it at any point. It gives us context for the conversation; it isn't a promise to recreate this piece.
Attaches as a reference
Pip · Made for small hands